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How to use Founder Ranking
How to use Founder Ranking

Set custom weights for different founder traits to build a fully unique signal feed

Updated this week

What is Founder Ranking?

Founder Ranking allows you to:

  1. Select Important Founder Traits: Choose from 15+ founder traits or attributes you value most.

  2. Apply Custom Weightings: Assign higher or lower weight to these traits, influencing which founders appear at the top of your list.

  3. Efficiently Sort & Compare: Once set, Founder Ranking automatically scores each founder, grouping them into Top Founder, Great Founder, or Good Founder for easy reference.


How to Get Started

Navigate to Founder Ranking
From your dashboard, go to Operations > Founder Ranking


Select Founder Traits

  • You’ll see a list of possible traits (e.g., industry experience, educational background, etc.).

  • Pick those that matter most to you or your team.


Adjust Weightings

  • You have three selection from Most Important, Somewhat Important and Not Important. For example, if having a prior exit is crucial, give it a higher weight than other traits.

  • Save your changes to apply the new weighting system.

Review the Founder Rankings

  • Once you’ve configured your settings, the system will automatically recalculate and categorize founders into Top Founder, Great Founder, or Good Founder.

Sort & Filter

  • Use the Founder Rank sorting option to see your top-tier founders first.

  • Combine this with other filters (like location, market, etc.) to narrow your results further.


Best Practices & Tips

  • Start Simple: If you’re new to Founder Ranking, begin with just a few crucial traits before refining further.

  • Refresh Periodically: Your priorities might change over time. Revisit your trait selection and weightings if you’re shifting focus to a new market or strategy.

  • Leverage Other Insights: Combine Founder Ranking with other tools (like Market Mapper or Competitor Analysis) to build a 360° view of your opportunities.

  • Document Changes: Keep notes when you adjust trait weightings so you can track how these changes impact your pipeline and results.


Frequently Asked Questions

  • Can I customize the traits themselves?
    Absolutely. Plus and Enterprise Users, you can add or remove traits from the default list to better match your investment thesis.

  • How often does the ranking update?
    Rankings update in real time whenever you adjust your trait weights or add new founders to your system.

  • Is there a limit to how many traits I can select?
    No, but choosing too many traits can dilute the impact of each one. Focus on a handful of must-have attributes for best results.

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